Author
Ashton Lee Hudson
Growth Consultant, Ostrich and Zebra
Ashton helps ecommerce brands grow across the whole business, not just marketing. He has spent over 14 years in ecommerce, in performance marketing and in senior leadership positions, and leads every engagement himself.
Articles by Ashton
7 articles- The Most Profitable Black Friday Is Usually a Narrow One
Most brands decide their Black Friday offer by copying competitors and last year’s headline revenue. The better question is what the event adds once pull-forward and the discount itself are paid for.
- Retail-to-D2C Data Capture: The Short and Long View
For much of the past decade, the relationship between brands and retailers has been shifting.
- Beyond China: Why Supply Chain Resilience Is Central to Your Growth Strategy
For much of the past three decades, China has held a singular position in the global supply chain.
- Stop Chasing AI Moonshots: Start with Daily Value
The rush to integrate AI is understandable. But most organisations are sitting on a simpler and quicker source of value: day-to-day use that makes people more effective today.
- Expectation Debt: Why Customers Leave Even When Marketing Works
Despite what we may assume, most brands do not fail because their marketing is unclear.
- Forget C-Suite Transformation: Focus on Function-led Momentum
With forecasts hinting at GDP growth of as little as 1% through 2026, expectations of a flat year for the UK economy are hard to ignore.
- Growth Isn't Just About What's Next: It's About What's Already Working
Expanding into new markets, audiences, or geographies is one of the most energising phases in a company’s journey.
