Tools
Free tools for ecommerce teams.
Practical tools built from the questions clients ask us most. Free to use, with no account needed.
The psychology behind pages that convert.
A free, searchable index of the behavioural science behind high-converting ecommerce pages. Browse by type of psychology or by the part of the site it applies to, from the homepage to post-purchase. Every principle carries an evidence rating, and a tag showing whether it has been tested on real shoppers.
Open the index (opens in a new tab)Why we build tools
Clients ask us the same questions again and again. When the answer can be turned into something anyone can use, we build it and put it here.
Free means free
No account, no email gate and no trial. If a tool helps and you want the thinking applied to your brand, you know where to find us.
