A simplified approach to growth that focuses on four core levers.
Strategy
Bold yet resilient growth starts with a clear route forward - where revenue and profit rise in step. Ashton will shape your ambition into a focused, executable plan you can deliver.
Talent
The right people, in the right positions, makes all the difference. Ashton will pinpoint the roles and skillsets your strategy needs, then build a team that performs (and keeps performing).
Technology
Your tech stack should remove friction, not add it. From process automation to functional AI use, Ashton will help you implement tools that scale growth without ballooning cost.
Culture
Strategy only sticks when behaviour follows closely behind. Once the foundations are in place, Ashton will clarify your values and help embed these throughout your business at all levels.
Ensuring every function plays its part in delivering growth.
Marketing
Marketing drives demand, strengthens brand equity, lowers CAC, increases LTV, and diversifies routes to market. In doing so, they ensure growth isn’t fragile or reliant on any single lever.
Sales
Where there is a B2B element to a business, sales play a pivotal role in growth. Stronger customer relationships, more controlled margin, and more predictable ordering patterns offer the confidence and cashflow to invest more.
Customer Service
Customer service shapes RPR, LTV, and brand reputation. Done well, it turns transactions into loyalty and surfaces customer insights that drives smarter decisions throughout the business.
Procurement
Procurement play a pivotal role in the profitability of the broader business. Sharper suppler negotiations, improved rebate structures, and cashflow friendly payments terms provide you with the headroom to fund bolder growth.
Product
Product defines differentiation, pricing power, and retention potential. It is vital in tackling price sensitivity, lifting AOV, and alongside customer service, giving customers a reason to return.
Leadership
Leadership sets direction, demonstrates discipline, and ensures revenue and profit grow together. A great leadership team keeps strategy, talent, technology, and culture aligned over the course of time.
All too often, businesses are pushed into false choices: revenue or profit, speed or stability, ambition or control. The result is a cycle of surges and corrections that looks like progress from the outside but feels fragile from within.
Over the past 14 years, I’ve formed a simple belief: sustainable growth doesn’t have to mean cautious growth. And bold growth doesn’t have to mean risky growth. The aim is balance: growth that can fund itself, protect itself, and compound over time.
To get there, you must move beyond the common trap of treating marketing as the only growth engine. Not because marketing isn’t vital – it is – but because it cannot carry the full weight of growth alone. When it’s forced to, the ride becomes expensive, stressful, and increasingly unpredictable.
Bold yet resilient growth comes when the whole business is aligned: marketing, sales, customer service, procurement, product, and leadership. When each function is given clear expectations and proper attention, you stop relying on a single function and start building a business that grows revenue and profit together – one that’s far harder to derail.
And across every function, the focus comes back to four core levers: strategy to set the direction, talent to put the right people in the right seats, technology to scale without ballooning cost, and culture to make sure the behaviours of the business follow the strategy – even when things get noisy.
Through Ostrich and Zebra, my mission is to help business owners to feel bold once again. But to do so, I must ensure they feel resilient as well. This is inevitable when no single function carries disproportionate weight and when the strategy is supported by the right people, technology, and culture.
Ensuring every function plays its part in delivering growth.
“Through a cross-function approach that focuses on both profitability and revenue, Ashton has given us the confidence to invest more and achieve more ambitious growth.”
Freya NicholsonCo-founder
“Ashton has quickly become a partner that we know we can rely on to be proactive and thorough. The results he delivers are outstanding and we trust him implicitly.”
Katherine HeathCreative Strategist
“Ashton is a never-ending treasure trove of knowledge and one of the most conscientious, responsive, and efficient consultants I've had the pleasure to work with.”
Liane AbramsFounder
Build a bold yet resilient business in as few as 90-days.
Diagnostic
£2,999
Ashton will undertake a 90-day sprint to clarify your ambitions, pinpoint what’s holding growth back, and deliver a sharp 12-month roadmap your team can execute with confidence. Ideal if you don’t need ongoing support, but do want a rigorous diagnosis and a clear plan forward.
Advisory
£1,500/ month
Ashton will act as an advisor to the leaders of your key functions, bringing an outside lens and deep cross-functional know-how so growth is delivered in unison. Ideal if you’re facing stubborn hurdles, pushing to the next level, or lacking the internal expertise to get there.
Leadership
£4,000/ month
Ashton will be embedded within your senior leadership team, owning the growth agenda from the inside and ensuring your strategy is executed. Ideal if the hurdles are systemic, the ambition is significant, or you’re maximising value ahead of a sale.
